Ian Binek, a young lad, had always been into science. Growing up, he used to experiment on himself to help learn more about his skin blemishes. He discovered that some foods caused more breakouts than others - which fascinated him. When we was in high school, he was studying plant diseases and the effects of organic vs synthetic fungicides. Yep, big time nerd. He even spent the hot Georgia summers in a peanut field studying meteorology - we won’t even try to explain what that is.
Ian thought he was going to study chemical engineering and become a scientist! But oh boy, did life throw him a curve ball.
Somehow, the advertising gods discovered him while he least expected it. While studying for Calculus and spending hours on YouTube watching tutorials.
You see, he had been seeing ads and ads talking about starting an advertising agency. And the one that stuck was the one that started calling advertising a science.
A curious Ian couldn’t resist and the learning began. The rest is history.
Ian still went to GT, still worked in Corporate America, and then finally at the beginning of 2024, decided that the marketing scientist revolution was ready to begin.
And here we are, present day, Optimize Your Marketing is an infant agency with high hopes and a vision to become a leader in the digital marketing & optimization world.
Lead by Ian, Optimize is setting it’s sights on becoming the most trusted organization to solve the biggest data & advertising challenges that businesses face every day.
We hope you choose to join us on this journey… and if you don’t, well, we hope you join us in the future ;)
Hey everyone 👋 Yes, I have seen Big Foot. Somehow I survived.
But on a serious note, thanks for checking out our about us page. Us, means me right now. I started Optimize as an agency and had a team for a bit - but quickly realized that my strongest skill set was with teaching.
Yes, that's right. Teaching complex channels, strategies and methodologies to my clients.
Then I realized, this doesn't just have to be for my clients - instead it can be productized so more people can learn.
And that's how we got here.
Right now, Optimize is growing as an education and content center.
We publish podcasts, newsletters, YouTubes, and LinkedIn content that aims to educate others on complex digital marketing concepts.
We eventually will develop courses and perhaps certifications so people just finishing high school or while in college can get ahead of the game and learn what it takes to get a digital marketing role in corporate, middle market, or startup land.
Can't wait to get there! But for now, enjoy the free content we push out weekly :)
And before you think I finish this off without saying something personal - think again - I am a HUGE nerd.
I play video games like Dark Souls and refuse the urge to SMASH my TV every time I die. Believe it or not, I used to be a semi professional fortnite player. And I am a diehard fantasy football-er.
And that's my life in a nutshell. Oh yeah, last thing - currently I am a digital nomad - so depending on when you talk to me - I could be in a town near you XD < Btw, that was not supposed to be creepy!
Hope you have a great day, and I look forward to meeting with you ... on Google Meets 😂
To Your Success,
Ian Binek
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Learn complex digital marketing topics fast and affordably
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