You don't know what you don't know...

Truthfully, before I went all in on my agency, I thought I knew it all...

It wasn't until I started meeting with other agency owners and started hearing about some of the tools they were using that I realized that there wasn't a -"One size fits all approach to PPC"

In fact, I found out that there were 10s of tools that a lot of people were using - that I - "self proclaimed expert" - didn't even know about 😬

That's a little awkward...

But I persevered and am proud to say that with hours and hours of calls and research - I have compiled a pretty great optimization process that works for B2B Tech companies

My Optimization Process

My Optimization Process highlights things that most internal PPC pros don't care enough about... (in my "professional" opinion)

Competitive Research

I use a software to scrape Google in real time (I don't rely on Semrush or Ahrefs to give me their fragmented and limited data)

AI for Data Analysis

I use AI to do some complex, and fast data analysis on PPC accounts - to identify some super fast optimizations that saves $100s

Performance Planner

I actually use the Performance Planner & use my client's first party data to set some benchmarks 6-12 months in the future

AB Test Visualization

I visualize and store AB test performance in an easy to view dashboard that my clients always have access to

CRM Sync

I always ensure there is a sync in place for the CRM - before I went full time agency guy, I had to rely on the Hubspot Professional plan to make the sync - but since spending hours of time optimizing workflows, I found a no code solution for this using Zapier

So this is my process...

And it works a lot of the time. It's definitely not infallible - but I love it.

If you want to chat about how we could implement this in your SaaS, or Tech company - I'd love for you to book time with me at the link in my headline.

Until then...

To Your Success,
Ian "PPC Optimization" Binek