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Ian Binek
CEO & Advertising Lead
In this blog, I will cover our top 9 Google Search Ad AB tests that we run in virtually every one of our accounts when we are trying to lower CPL and increase CTR.
In this blog, we will cover what AB testing is, common pitfalls of ab testing, and the first 3 paid media campaign ab tests we like to run for our clients.
In this blog, we will cover what it takes to optimize your LinkedIn Ads after your campaigns have launched.
In this blog, we will cover everything you need to know in order to optimize your Google Search Ads after they launch.
In this post, we discuss how we approach paid media optimization and why you should care about it.
In this blog, we will cover what is demand capture, how it's different from demand generation, and why you should incorporate it into your marketing campaign mix.