Guardian Leadership provides in person and online courses for business professionals & servant leaders in communities. They were struggling to effectively manage the growth of their company online, and so they worked with us to build out their organic and paid marketing efforts so they could focus on their courses and solution.
We developed a social media calendar that we then filled with content that they could post to their social channels like LinkedIn and Facebook - which resulted in a steady stream of interested and informed prospects.
Along with the social media posts, we sent weekly email newsletters that resulted in high open & click through rates. We continually AB tested to find the best email subject lines and the best promotions that influenced purchases.
Our full funnel tracking solution helped them know where leads & sales were coming from which ultimately made it easier to prove that what we were doing was working.
We launched a few social media marketing campaigns targeting mostly georgraphical locations where their in person events where taking place. We saw roughly a 2-3x ROI from our advertising campaigns - selling 10s of tickets in just 2 short weeks. Each ticket cost was nearly $1000, so the ROI was immediately recognized due to our targeting capabilities in the social media ad channels.
We have been working with Guardian Leadership for years now and are integrated as their marketing team. We helped them develop email marketing nurture sequences, build search engine optimized blogs, managed their social media, developed course materials, and executing digital marketing campaigns that resulted in increased course purchases for their in person / online events. We are excited to continue helping Guardian Leadership thrive.
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