PPC Campaigns

Roxwrite already had a great website developed in Webflow by the time we were retained to help with their PPC efforts. Their Google & Bing Ads were driving a .5 ROAS and wasted spend in a lot of areas. We identified those areas in our discovery phase and setup optimized campaigns that would be optimized with industry standard optimization techniques. From there, we incorporated a robust AB testing strategy to capture more ROAS iteratively each and every time we found a successful test.

SEO

Part of our retainer was to help with technical & on page SEO. We did this by performing an extensive SEO audit, then idenitfying shortcomings that could be optimized. We found keywords that could be placed in the Title, Meta, and slugs of each of the high intent pages on their website, as well as found internal linking opportunities to create pillar page content clusters. This helped increase their pages position in Google.