Organic Efforts

You can't have an exceptional digital marketing campaign without some high quality, behind the scenes pizza making content. We worked with a photographer to come in and take pictures of the team - and post these organically to the social media page. This helped keep their customers hungry and interested in the store. We also incorporated weekly pizza giveaways in exchange for people's engagement on the social media posts. This strategy boosted our impressions and enabled almost every one of their posts to be seen by almost 100% of their followers. (Normally posts are only shown to 10% of followers - so each one of our posts got 10x the engagement than regular Facebook posts).

Paid Advertising

We also created paid advertising campaigns on Facebook & Instagram to help stay top of mind and increase foot traffic. We doubled down on advertising with a Mega Giveaway Special which we coined as Free Pizza For A Year! This had amazing results and garned over 500 emails from the community - taking their email list from 0 to 500 in just 2 weeks. This email list continues to prove out value to Partners every single week when they send weekly emails with specials.