In this pod, we will cover what AB testing is, common pitfalls of ab testing, and the first 3 paid media campaign ab tests we like to run for our clients.
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It's always a pleasure to host such amazing and knowledgeable industry experts. Interested in being interviewed? Contact us at ian@optimize.marketing or DM Ian Binek on LinkedIn.
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The conversation between Ian and James revolves around the changes in Google Ads and how it has become more focused on B2C advertisers, making it harder for B2B advertisers to drive results.
In this conversation, Ryan Yackel discusses the importance of middle funnel content in marketing strategies.
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Ian and Maggie discuss the use of AI in demand generation and its impact on marketing strategies. Maggie shares her experience using AI to enhance her marketing work, particularly in the polishing and enhancing phase.
Learn complex digital marketing topics fast and affordably
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