The Optimize Your Marketing Podcast

Google Ads Is Only Getting Harder in 2025 | Ep 25 Feat James Gregg

The conversation between Ian and James revolves around the changes in Google Ads and how it has become more focused on B2C advertisers, making it harder for B2B advertisers to drive results.

A MasterClass on Middle of Funnel Content Feat. Ryan Yackel | Ep 24

In this conversation, Ryan Yackel discusses the importance of middle funnel content in marketing strategies.

AI's Impact on Demand Gen in 2024 Feat. Maggie Sirunyan | Ep 23

Ian and Maggie discuss the use of AI in demand generation and its impact on marketing strategies. Maggie shares her experience using AI to enhance her marketing work, particularly in the polishing and enhancing phase.

The ONLY WAY to Drive Referrals in 2024 Feat. Julia Winn | Ep 22

Julia Winn, Head of Marketing at Air Traffic Control, shares insights on aligning marketing and sales, leveraging interest graphs for personalized content, and the importance of creating valuable content for the audience.

Conversational Marketing's Impact For PLG Companies Feat. Jacob Boneta Ep 21

Jacob Boneta, Growth Manager at Grafana Labs, discusses his role in lifecycle marketing and the strategies used to drive growth for the company.

Incorporating AI into Agency Services Feat Ishaan Shakunt

In this conversation, Ishaan Shakunt shares his insights on AI, automation, and the future of marketing.

The Impact of Reddit in Search Results Feat. Evan Sherbert, SEO Manager @ G2

Evan Sherbert, SEO Manager at G2, discusses the role of SEO in driving targeted visibility and traffic to core page types on G2.

A Unique Take On CRO: Consumption Rate Optimization Feat. Tas Bober | S2 Ep 7

In this episode of the Optimize Your Marketing podcast, host Ian Binek interviews Tas Bober, a LinkedIn expert and landing page expert.

The Value of SEO in Content Marketing Ft. Amy Stewart | S2 Ep6

In this episode, Ian Binek interviews Amy Stewart, the Associate Director of Content at PayScale, about her priorities as a content lead and strategies for brand awareness.